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This is a unique and specialized correspondence course for
professional bridal and gift registry consultants. The knowledge
gained is used to provide a higher level of service to brides
and their guests-resulting in higher efficiency, sales and
profits for their store. The consultant wins, the customer
wins, and the store wins.
For the bridal and gift consultant, knowledge is the foundation
of success and the basis for confidence, creativity and
excellence. The customer wins as everyone prefers to be
assisted by an expert! The store wins because satisfied
customers are the cornerstone for continuous sales growth.
Satisfied customers provide the store with its best advertising.
All the above improves financial performance and creates
a better work environment for everyone.
To provide the information and inspiration necessary to
succeed in the challenging and rewarding field of bridal
and gift registry.
The course is structured around four major knowledge categories.
We believe that the knowledge of these areas is critical
for successful performance since the consultant's role is
no longer one-dimensional. The four knowledge areas are:
• Knowledge of the industry and the products sold.
• Knowledge of the selling profession and the skills
needed.
• Knowledge of and proficiency in personal and interpersonal
skills.
• Knowledge of business operations.
There are fifteen assignments in The Course and a final
exam. They are as follows:
YOU CAN MAKE THAT SALE AND REGISTER THE BRIDE PROPERLY:
Covers the gift registry, the anatomy of a sale and the
importance of "closing," plus 18 tips for achieving excellent
sales performance. Also shows tools and discusses how to
properly register the bride.
THE REMARKABLE HISTORY OF DINNERWARE: From the throwing
of pottery by the Egyptians to the development of porcelain
on the continent, this chapter covers the history of dinnerware
and contains a brief synopsis of manufacturers, as well.
ALL ABOUT FLATWARE: Journey through time, from biblical
days to the present, as you read the history of silver,
how a pattern is developed, the multiple uses of flatware
pieces and how to sell flatware.
ALL ABOUT STEMWARE: From a handful of sand to the finished
product, this chapter also covers present day manufacturers.
THE GIFT REGISTRY AND GIFTWARE: A synopsis of companies
making popular giftware and how to expand your registry
to include giftware and decorative accessories.
THE MAGIC OF TABLETOPS: Color, themes, inventive centerpieces
and napkin folding are all a part of setting a table. This
chapter challenges your creative imagination.
WAYS TO MAKE A BRIDAL REGISTRY WORK: Fifty-one ideas to
increase bridal registrations in your store.
THE PROPERLY MERCHANDISED WEDDING: A challenge to sell more
for each registered bride.
WEDDING INVITATIONS: From the evolution of paper to proper
wording for different wedding circumstances, this assignment
will put you "up front" when selling wedding invitations.
ETHNIC CUSTOMS AND WEDDING TRADITIONS: We are living in
a multi-cultural world. Learn about the ethnic customs from
41 countries. Most brides are interested in the history
of wedding traditions. What's the meaning behind "something
old, something new?" This chapter will serve as a reference
manual for many years.
PERSONAL PUBLIC RELATIONS: Positive and negative attitudes
and how they affect sales.
ETIQUETTE: This assignment requires the reading of a book,
which is a delightful and practical guide to modern-day
etiquette. Learning the rules of etiquette gives a person
self-confidence.
TIME, OUR MOST PRECIOUS POSSESSION: Each person has all
the time there is. Those who excel learn how to manage each
moment.
MENTAL POWER: Desire, imagination, determination and persistence
will ultimately determine how much you achieve.
TALK LESS, SAY MORE: Communication is the lifeline of all
endeavors.
FINAL EXAM AND EVALUATION OF COURSE: Upon completion of
this assignment, you will receive the title and a certificate
as a Registered Bridal Consultant®.
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Doris Nixon, Director of Educational
Services for National Bridal Service and President,
Weddings Beautiful Worldwide, will grade each assignment.
She is the leading authority on wedding etiquette,
protocol and planning.
She has written for major trade publications in
America and Europe, been quoted in national bridal
publications and major newspapers, authored "One
Perfect Day" and "The Groom's Corner," and is the
writer of "Wedding Notes," a syndicated column that
appears in over 100 newspapers. She has conducted
over 200 seminars on bridal business and addressed
buyers at every major gift market in the USA. Doris
will answer all your questions about the bridal
business. She's the professional's professional.
Indeed, you will be in good company.
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Director of Educational Services |
"The Registered Bridal Consultant Program has been
helpful in employee training to improve knowledge,
confidence and professional approach as well as other
aspects of the bridal department."
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Starnes, Albemarle, NC
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"My freshman year of college at Auburn University,
I was undecided as to which direction I wanted to
go with my life. That Christmas, I came home and worked
at Claude Moore Jeweler with my family. I thought
back to when I was a young girl going to work with
my mother and not really understanding what she actually
did all day. It was that Christmas, though, that I
saw and appreciated the work that my mother did as
manager of the Bridal and Gift departments. Now, I
not only understood, but appreciated and enjoyed as
well, working there part time and felt I would enjoy
it full time. My parents told me about the National
Bridal Service which our store has been a member of
for about thirty years. It was then that I started
my course to become a Registered Bridal Consultant,
thinking how great it would be to follow in my mother's
footsteps. "
"After graduation, I actually did come into the family
business, making me the fourth generation. I finished
my bridal course on October 29, 2002, just eight years
after my mother had completed hers and was so pleased
with all the information and knowledge I had gained
by doing so. I now work side by side with my mother
registering brides, doing table and merchandise displays,
and helping our customers make knowledgeable decisions
in registering and purchasing. My mother and I both
love what we do. We make a great team, and it makes
me feel so good to have customers and brides tell
me how much they enjoy their Claude Moore experience."
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Beth Moore, RBC, Claude Moore Jewelers, Mobile
AL
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